Paying full-pop retail?! That’s a thing of the past! Online shoppers everywhere are discovering TheSurpriseStore as they announce their first pop-up sale.

Retail stores have felt the crunch of the economy. TheSurpriseStore.com, a premier private online sales vehicle helps branded consumer product companies alleviate their inventory and find new direct-to-consumer channels for marketing and brand elevation while at the same time enriching the consumer shopping experience.

Founded by Mark S. Freeman, he states, “We feel that we are acknowledging the current climate of both the economy and of retail that TheSurpriseStore is at the cusp of a breaking consumer trend in online shopping.” This translates as: Great deals!

The SurpriseStore is primarily focused on a 14-39 year old demographic and is geared towards youth lifestyle and action sports brands and targets cross promotion opportunities to enrich both the consumer and seller experience.

“The demographic that we are targeting with TheSurpriseStore is a niche that the private online sale world has yet to really approach,” Freeman says. 

This win-win channel of distribution allows the brands to alleviate their inventories with much better returns on their investments than traditional channels as well as simultaneously connect directly to their consumers with the built-in online marketing that the pop up sales provide.

TheSurpriseStore members are given the opportunity to acquire great stuff at amazing prices and brands are able to move their product and their message to the mass market more efficiently.

This direct to consumer model is a proven winner for both sides.

TheSurpriseStore’s first sale kicks off on October 1, 2009 with the confirmed sales of Altru, Cohesive, Elm Company, PONY and Alternative Apparel watches with many more surprises on the horizon.

More Specifically, what is TheSurpriseStore?

TheSurpriseStore is a private, member’s-only club that organizes 24-72 hours sales of premium brands. Sales will have anywhere from 45%-80% off of retail.

As a member of TheSurpriseStore, an email will be sent each time a new sale is about to open. Once the sales are over the store is closed and the next sale begins.