Arts & Culture Food & Spirits Headline Article

SVEDKA Reveals the Future with SVEDKA Adult Playground 2033

Cash for your car

Kim Kardashian and Seth McFarland

Milk Studios in Hollywood played host to the opening event for SVEDKA Adult Playground 2033. SVEDKA Vodka (www.svedka.com) collaborated with Brent Bolthouse, founder of Bolthouse Productions to produce the first in a series of events that convey a vision of what nightlife could be like in 2033. A trendsetting LA event producer, Bolthouse lent his collection of personal photography to SVEDKA Adult Playground 2033 with an exhibition titled, Greenland: A Beautiful Lie. The visual journey chronicles a trip to Greenland with Thirty Seconds to Mars for the band’s environmentally themed short film “A Beautiful Lie” and was accompanied by a sexy infusion of music and cocktails.

Nightlife in 2033

When SVEDKA Vodka wanted to know what the future in nightlife would be they went to those in the know, asking nightlife impresarios like NY’s Richie Akiva and Scott Sartiano (Butter Restaurant and 1OAK), NY’s Eugene Remm and Mark Birnbaum (Tenjune, Abe & Arthur’s, Simyone Lounge) and LA’s Allison Melnick (Playhouse) to articulate their vision of 2033 nightlife.

Brent Bolthouse, Jared Leto, Tom Green

Brent Bolthouse, Jared Leto, Tom Green

The result is a series of sexy, chic events filled with surprises, hot DJs and celebrities partaking in a futuristic celebration that embodies the SVEDKA brand. Subsequent SVEDKA Adult Playground 2033 events will take place this fall and winter in dynamic settings that bring to life each nightlife impresarios’ expression of futuristic partying.

Milk Studios

The inaugural event hosted at Milk Studios proved that everyone wants a glimpse into the crystal ball, including the hottest party scene celebrities like Kim Kardashian and Nicky Hilton as well as television and film heavyweights like Dylan McDermott, Jason Segel and Keanu Reeves. Celebrities attending the event also included Mena Suvari, Danny Masterson, Scott Caan, Jared Leto, Benji Madden, Seth MacFarlane, Shoshana Bush and Kat Von D.

Mina Sevauri, Keanu Reeves

Mina Suvari, Keanu Reeves

Exciting New Cocktails

VEDKA Vodka attracted a who’s who of celebrities by being the first brand to recruit such a high profile group of nightlife heavy hitters to forecast what the future of partying will look like. In addition to experiencing the futuristic visions from nightlife heavyweights, the invited guests and VIPs were treated to the future of SVEDKA cocktails, including Fembot_Fatale and the Hot_Bot.

“The SVEDKA Adult Playground 2033 event series is an expression of SVEDKA’s creative brand platform set in the future featuring the iconic fembot SVEDKA_Grl,” said Marina Hahn, Chief Marketing Officer, Spirits Marque One LLC. “In the future there are no boundaries and we have given these nightlife influencers limitless possibilities to create a provocative three-dimensional nightlife experience providing an outrageous and trendsetting sign of things to come. SVEDKA is a rising star on the back bar and partnering with such high caliber nightlife impresarios further solidifies the brand’s position as THE choice for bar-hoppers.”

Dylan McDermott, Kat Von D, Benji Madden

The program will culminate in a SVEDKA Adult Playground 2033-themed advertorial in Details magazine where these nightlife impresarios will be photographed together for the first time ever.

SVEDKA Vodka

According to Impact Databank in February of 2009, SVEDKA is the fastest growing spirits brand in the world and was identified as the third largest imported vodka brand in the United States in 2008’s Impact’s Annual Spirits Study, behind only Absolut and Grey Goose.

A recipient of the Gold Medal for Exceptional Taste and Best Buy (BTI, 2008) and a Gold Medal in the San Francisco World Spirits Competition, SVEDKA’s “cheap chic” positioning provides consumers with a high quality, premium product and hip brand image at an affordable price. SVEDKA is 40% alcohol by volume (80 proof), distilled five times and made from Swedish winter wheat, resulting in a smooth, clean taste.

SVEDKA products are also available in a variety of flavors like SVEDKA Clementine, an orange vodka, SVEDKA Citron, SVEDKA Raspberry, and SVEDKA Vanilla. Each of the flavors consists of 37.5% alcohol by volume (75 proof).

Shoshanna Bush

About the author

Jason Taylor