LAs the Place keeps you up-to-date on beauty news from the industry’s hottest and most technologically advanced companies. And we just got word one of the world’s most recognized cosmetic companies is bringing you fresh colors and innovative skin and hair  products. We’re ecstatic to bring you a sneak peak at their newest collection: L’Oréal Paris Collection Fall 2009.

Eye Love You, L’Oréal
Escape from your comfort zone and pump up the volume with Extra-Volume Collagen Mascara with up to 12 times more impact, this innovative formula thickens, lengthens, and separates perfectly for all-day wear that won’t clump, fake or smudge!

Extra-Intense Liquid Pencil Eyeliner: Get the intense look and luxurious feel of a liquid liner with the easy application and precision of a pencil. Extra-Intense Liquid Pencil Eyeliner glides on smoothly and evenly for beautiful definition.

For the “go-green” guru, Bare Naturale Gentle Mineral-Enriched Eyeliner is a must-have. This eco-friendly eyeliner pencil, made with certified natural Gmelina wood, is preservatives, talc and fragrance-free, offering rich color and precision application.

Shimmer makes eyes really pop! If you’re a wild child, try the HIP Intensity Pigments Chrome Eyeliner, with a metallic finish, for an edgier look. For the seductress, the vibrant HIP Matte Shadow Duos offer a more elegant, polished look.

Pucker Up!
Anti-Aging lipstick?? What more could a girl ask for, beautiful color and ageless lips?! L’Oréal Colour Riche Anti-Aging Serum Lipstick treats and conditions lips to add volume, definition, contouring and of course that rich Colour Rich hue we’ve enjoyed throughout the years.

The Infallible Never Fail Plumping Lip Gloss, a one-step plumping lip gloss designed to plump lips immediately for the perfect pout.

L’Oreal’s Latest Hair/Skin Care
Your kids won’t fight bath time anymore! L’Oréal Paris has once again teamed up with the Hollywood hit cartoon, Ice Age. Ice Age: Dawn of the Dinosaurs Extra-Gentle 2-in-1 Shampoo and Conditioner features images of the films lovable characters, this ultimate cleansing and conditioning formula promises no tears, no knots and helps protect hair from damage and dryness. Bath time just got more adventurous!

Age gracefully and prevent future sun damage with Collagen Moisture Filler Day Lotion SPF 15 and Collagen Moisture Filler Day/Night cream. It is the first and only daily moisturizer on the market with powerful collagen for full 24-hour hydration. The two new treatments provide both moisture and collagen to support skin and fill in wrinkles.

Finally an eye makeup remover you can count on without leaving a gooey feel. Clean Artiste Waterproof & Long Wearing Eye Makeup Remover instantly dissolves every trace of eye makeup, even those stubborn waterproof and long wearing formulas, with no greasy after-feel.

Kiss those crowfeet goodbye! Revitalift Deep-Set Wrinkle Repair Eye, the newest addition to the Revitalift family, provides 24-hour intensive deep-set wrinkle repair around the eyes with AM and PM duo treatment.