Gifting Suites

Distinctive Assets Adds Spark Backstage at Bravo TV’s A-List Awards Gift Suite

Cash for your car

Bravo’s 2nd Annual “The A-List Awards” again celebrates the best in pop culture with their entertaining awards show hosted by unpredictable and brilliant funnywoman Kathy Griffin.

Kathy Griffin, host of Bravo's A List Awards

Kathy Griffin, host of Bravo's A List Awards

This tribute to all things “celebrity” was kicked off by Distinctive Assets‘ backstage gift lounge, where the unique band of presenters, performers and winners were treated to their own best of the best. Held at the historic Orpheum Theatre in downtown Los Angeles, the A-List Awards paid homage to our ever-changing modern culture and leading creative minds. Also featured was a tribute to the late actress and AIDS activist Natasha Richardson of “The Parent Trap” fame.

A Constellation of Stars

The red carpet welcomed celebs from all areas of entertainment including reality television, music, drama, and comedy. The Real Housewives from the three of Bravo’s location shows (Orange County, Atlanta and New York City) were on hand to raise $100,000 for charity and celebrities from Gwen Stefani and Jenny McCarthy to Neil Patrick Harris and Chelsea Handler pumped up energy for the evening. The A List Awards airs April 15, 2009 on Bravo TV.

The Newest and Coolest Gifts

Just some of the items in the Distinctive Assets Gift Bag.

Distinctive Assets’ backstage gift lounge showered celebrities with latest and greatest products, as well as a personal décor touch with beautiful flower arrangements by Tic Tock Flowers. Among the unique gifts given to the VIPs were eco-friendly water-powered clocks, new-fangled exercise equipment, fashionable rain gear, performance sunglasses, portion-conscious dishware, high heel baby footwear, premium skincare and much more. These innovative products made the A-List Awards gifting lounge a happy, relaxed moment for everyone involved in the show.

Lash Fary with his creation, Slimware.

Lash Fary with his creation, Slimware.

Slimware (www.slimware.com) has an easy way for you to control your portions. No more weighing, no more wondering how much you should be eating. Each plate design has interesting patterns that culminate in a space for a particular food type (three lilly pads, for example, show you where exactly your food goes). The accompanying guide illustrates what to put in each of the three spaces (a protein, carbohydrate and vegetable). An easy and foolproof way to lose weight. This is the brainchild of Lash Fary, founder of Distinctive Assets. Way to create a winner, Lash! This successful product is selling out on QVC as well.

Janet Harris, TV Personality, author and owner of Skin Rejuvination Center in Beverly Hills.

Janet Harris, TV Personality, author and owner of Skin Rejuvination Center in Beverly Hills.

Janet Harris (www.janet.us) knows skin. The celebrity skincare expert on television shows such as Dr. Phil® and The Rachel Ray Show® offers her own line of amazing products, Janet’s Skin Care, specializing in gentle, effective care for your skin. The products feature the well-researched Kine-pHirm that exfoliates and keeps skin looking fresh and young. Janet has recently been featured in Robin McGraw’s new top selling book “What’s Age Got to Do With It” and co-authored the chapters on skin care. She is the owner of the all-encompassing medispa, Skin Rejuvination Center, the best in Beverly Hills.

Bedol What’s Next (www.bedolwhatsnext.com) offers unique, cutting edge products to make life easier. Cool digital gadgets, travel accessories, pens, handbags and corporate gifts with a twist are among the many items. Bedol also offers a green way to tell time with an eco-friendly water-powered clock, where a squeeze of lemon helps electrodes harvest energy from the water. Bedol What’s Next adds even more magic to the charming town of Claremont, where their hip store is located.
Mark Bidol and daughter with their water-powered clock; Bidol What's Next Store in Claremont.

Mark Bedol and daughter Laura Bedol with their water-powered clock; Bedol What's Next Store in Claremont.

Says product designer and owner, Mark Bedol, “We try to design and innovate products that have a unique benefit and are nicely designed. In our store in Claremont, we sell our unique products as well as other items that are selected to go with our theme. We sell unique eco-friendly products like our clock that is powered by water, not batteries. But we also carry Italian wallets and nice pens, handbags and, of course, our unique electronics. Claremont is only 30-40 minutes from Los Angeles, and its a hip place to spend some time. It has a new Laemmle Theatre and a lot of fine restaurants as well. Bedol What’s Next, 456 W. First Street, Claremont, CA 91711
The Burn Machine.

The Burn Machine- the secret weapon of MMA fighters!

 The Burn Machine (www.theburnmachine.com) is a hand-held piece of strength training equipment that builds muscle, increases core strength, aids flexibility and burns calories. Their patented asymetrical barbell system is heavy enough to work your muscles with more traditional moves, or crank it up in what looks like bicycling with your hands, blasting calories. Your core muscles stay engaged through most of your moves, working your abdominals.

Heelarious (www.heelarious.com) are your baby’s first attempt at grown-up heels. Completely soft, these adorable baby shoes are meant to look like heels – without the discomfort. Your little fashion plate will be tres chic in the line that includes look-alike cowboy boots and heels in patterns such as leopard and zebra, as well as girlie colors like soft pink, hot pink and hello baby red.

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Rooly (www.rooly.com) rolls out performance sunglasses and goggles for active individuals. Their diverse line of eyewear is designed for both the world class athlete and those just on the red carpet of life. These fashionable eyepieces are built to excel in all conditions, providing value, comfort, function and most of all, quality

DAV Rainwear

Däv (www.davrain.com) offers fashion-forward rain boots, umbrellas, rain gear and purses. Filling a need for trendy rain gear, Däv has comfortable, functional, hip, and sophisticated apparel. The brainchild of creator Dave Sengstaken, president of Style West, Däv offers collections with hand-created original colorful prints on coordinated handbags, umbrellas, rainboots, and other inclement weather accessories. Take a walk on the fashionably wet side.

Spongelle

Spongelle

Spongelle (www.spongelle.com) is a quick and easy way to bathe and shower. These handy sponges are infused with gentle, silken gel that feature scents such as French Lavender, Papaya Sandalwood, and Peony, in both regular and travel sizes. No more having to use both a sponge and body wash separately. The premium-formula ingredients moisturize, protect and rejuvenate your skin, while the texture of the sponge provides light exfoliation.

Prana SpaCeuticals (www.pranaspaceuticals.com) brings pure, biologically active products to salons and spas. The professional line is tailored to help even the most aggressive skin problems, and offers botanically-based skincare perfected through science.

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H2O is earth-friendly natural spring water in an award-winning renewable, aseptic package. This unique packaging helps spare landfills those empty plastic bottles, which annually add up to 38 billion containers. H2O provides safe drinking water while simultaneously minimizes the consumer’s impact on the planet.

Tic Toc Flowers added to the dazzle.

Tic Toc Flowers added to the dazzle.

Each of the A-listers in attendance also received a special gift basket with fabulous goods from from DuMi, Carita Paris, Decleor, DEX New York, Forever Lily, Fresh Face, Glass Hair Design, Kids Konserve, Monroe Hair Care, Paperbax, Royal Paws, Sassy Soles, Setoso EyeBalm, Shoshana Bean, The SOI Company and Utta Body Sculpture.

Behind the Glam

Distinctive Assets (www.distinctiveassets.com) recently celebrated its 10th year of creating incredible celebrity swag suites. Lash Fary, the founder of Distinctive Assets, has put his talents to good use behind the scenes at gifting suites at most major award shows. At the forefront of gifting lounges, Distinctive Assets has worked magic at events such as the GRAMMY®s, American Music Awards, Kids’ Choice Awards, MTV Movie Awards, Latin GRAMMY®s, Academy of Country Music Awards, HBO Comedy Festival and many other high-profile events.

About the author

Helen M. Ryan