Former co-founder and co-owner of hot brand True Religion Brand Jeans, Kym Gold-Lubell, has launched a new women’s line, called Babakul. The French word for “hippie”, the Babakul spring/summer 2009 collection consists of trousers, lightweight denim and vests.

Gold-Lubell recently threw an event launching Babakul at her Malibu estate, which drew many famous faces including Holly Robinson-Peete, Golden Brooks, couture designer du jour Randolph Duke, business partner/Babakul Vice President Giannci Genau and fiancé Victor Newman of Win Win Global. Kym’s long time friend and musician Eric Benet and his daughter India provided the musical entertainment, while her guests enjoyed ‘babakul-tinis” provided by EFFEN Vodka and Rose’s Pear Martini Infusion.

Babakul introduces 9-ounce denim featuring trouser-like aesthetics providing an effortless fit, slash back pocket and lightweight dexterity. The trousers include 5 staple fits: Michelle (wide waistband trouser); Corey (skinny zipped hem); Ruby (cuffed hem); Stella (wide leg 5 pocket); and Sweet Pea (boyfriend trouser) along with Bella (cuffed hem short). Complimenting the trouser series is the Audrey vest (menswear-inspired) which is comprised of the same suiting fabrication.

Revolutionizing the premium denim market, Kym Gold-Lubell is an expert in design, manufacturing and fit. “At the inception of Babakul, there was an overwhelming demand for me to only offer denim. However, it is more imperative for me to create a foundation for every woman’s wardrobe that encompasses the same amount of versatility and comfort, yet exudes a new level of freshness,” shares Kym Gold-Lubell.

The Babakul line is available nationwide at Neiman Marcus, Nordstrom, Ron Herman, Fred Segal, M. Fredric, Theodore, Lisa Kline and other retailers and is priced between $160.00 and $190.00.

 For more information go to www.babakul.com.