You can’t read a magazine or watch a half an hour of T.V. without someone trying to sell the best new diet. But what if instead of selling temporary fixes, someone introduced a way to incorporate healthy eating as a way of life? As one of the newest trend setters in educated grocery shopping, LABELWATCH.com is an informational website based on deciphering complex ingredients and additives. Its purpose is to simplifies the health conscious consumer’s burden and urges us to become aware of what is really in those processed and packaged foods we all buy.
The founder and CEO, Diane Manning, created this website as a way to help others like herself who suffered from food related illnesses as well as those who just want to know what is really behind those shiny labels. As her awareness of the harmful ingredients in foods increased, so did her realization of the attention the wellness industry placed on it. There were no easily accessible resources to help the "time consuming and often misleading" process of reading labels and understanding their affects. That is when the idea for LABELWATCH arose.
Something For Everyone
Whether you need a way to cut out certain foods in your diet or just need help understanding what is beneficial or detrimental to your health, LABELWATCH can help. Registered users can compare over 25,000 brand name products, create shopping lists, and look through a PhD compiled color-coded glossary to easily find complicated ingredients broken down into understandable terms. Did I mention that it’s free?
Diane and her executive team, Andrew Nantkes, Guy Needham, and Karen Monte, have enlisted the help of 4 experts to advise your interests in Diets, Fitness, Natural Health, and Beauty. Their specialties include acupuncture, Chinese medicine, Pilates, and skin care to name a few. Each day you can check out videos, articles, reference a 24-hour directory or read up on label and food facts along with shopping tips and pointers. LABELWATCH also provides healthy recipes from 11 different categories. From full meals and appetizers to snacks and sweets, anything you could possible desire is accessible.
Looking Forward To Better Health
LABELWATCH is the future of the health and wellness industry. With 66% of Americans categorized as overweight or obese, a change is needed and Diane with the help of her team have answered the call. They want people to empower themselves by taking control over the foods they purchase. In the past, reading nutritional fact labels was enough to decipher between healthy and unhealthy foods. Now the focus has changed to understand what you are actually eating instead of just counting calories and fat grams.
In order to provide this service to the public, LABELWATCH enlisted the help of some of the highest accredited institutions and programs. The University of California Berkeley School of Public Health and the George Mateljan Foundation for the World’s Healthiest Foods have offered their expertise. They also utilize the renown Wellness Letter from UC Berkeley for the latest in health research.
LABELWATCH has applied a "Seal of Approval" to all products on its site that are considered beneficial to your health. Diane is working to implement this seal to packaged foods exclusively with the inclusion of grocery store shelves in the health food aisles. Recently, "dietitians, physicians, fitness trainers, and non-profit health organizations all see Labelwatch as a critical tool they can incorporate into their professional practices."
LABELWATCH and its creators understand the need to be educated and informed about what we put in our bodies. Diane and team are pioneers when it comes to freeing us from this burden. They have simplified countless hours of calorie counting and carb fearing into a simple method. The chance to not only change what we eat but understand why has been placed in our hands. So empower yourself, take control and check out LABELWATCH.com.
Contributed by Sunlee Callais
