British crossover R&B group, Livin Out Loud are already celebrating the success of their single “Lately,” off their album “What About Us,” which was released just over a month ago on February 18th.
“Lately” has clearly had a positive impact on audiences, being the third most added record on the Radio and Records charts – just behind Mariah Carey – in the Urban AC category.
Although originally from Los Angeles, the group is proud to have already achieved great success across the pond in the UK, and hopes to follow up with that success in the U.S.
Lead singer and producer Reuben McCallah admits, “we are exited to break in over here at home in the States, we look forward to growing our fan base and to beginning to tour around the country.”
Perhaps part of their success can be attributed to the fact that the group focuses on writing all their own material, realizing that is key to sounding distinct as well as original. In addition, they use the best technology available in conjunction with world-class musicianship, creating a final product that combines a New School vibe with Old School roots.
Collaborations with London and New York producers are common for the group, helping to ensure they’re given a broader ear that can connect with a wide audience, even across the globe.
With story telling being a big focus of their music, the group expresses their various experiences and feelings through an authentic, original sound, their voices blending beautifully to make an impact on the listener.
For more information on Livin Out Loud visit www.livinoutloud.com.
