Imagine a shoe that can help you stay in shape just by walking in them. Enter FitFlop – the revolutionary shoe created by Marcia Kilgore (founder of Bliss Spa) and developed by Darren James and Dr. David Cook at Centre for Human Performance at LSBU in London. The shoe is designed to tone and work your leg and glut muscles while you walk. The way it works is that the shoe is created with a mid-sole that extends the amount of time that the slow twitch muscles - whose fibers produce energy by converting fats into energy - are engaged during each step, by incorporating patent-pending micro-wobbleboard technology. With each step you are given more support and muscle balance of the legs and feet.

Fitflop are designed to give each person who wears them a workout while they walk. Imagine toning and burning inbetween visits to the gym!  Just slip on your Fitflops and go about your normal daily activities. You never knew a workout could be so easy and comfortable!

As if that was not enough, Fitflop have also been known to help low back pain and discomfort. You’ll notice a dramatic difference in how your muscles in the legs and gluts feel upon wearing them.  Some people with sore feet and bunions who have difficulty wearing other shoes noticed a positive difference during the course of wearing Fitflop as well. I personally love wearing them because they are comfortable, have a great fit. You can feel your leg and glut muscles being engaged and it feels very good to walk in them.

Fitflop comes in a variety of sizes and colors. With a stylish and sleek design you can wear them just about anywhere.

The popularity of Fitflop is growing though word of mouth and being featured in top magazines. As word is spreading about Fitflops, the company is making available a variety of colors with more fashion forward styles like sequins and fringe available in Spring 2008.

Celebrities such as Marcia Cross, Katherine McPhee and Hilary Swank among others are joining in and experiencing the benefits of Fitflop. Carly Simon is a fan, and was seen wearing them all last summer around Martha’s Vineyard. Their word and good reputation of Fitflop is speading worldwide.

Fitflops are comfortable but are not advised for long, strenuous hikes. Please check the website for more information. www.thefitflop.com

Available at select Bath and Body Works stores and from Bliss catalog. www.blissworld.com