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Not Your Daughter’s Jeans Helps in the Fight Against Breast Cancer

NYDJ jeansIf you love the feeling of trying on a new pair of jeans, Not Your Daughter’s Jeans (NYDJ)- also the maker of Tummy Tuck Jeans- is giving you the chance to make a difference this month in honor of the National Breast Cancer Awareness Month. For each woman who tries on a pair of NYDJ jeans at any Nordstrom store in October, NYDJ will donate $1 to the Susan G. Komen For the Cure, one of the world’s largest foundations dedicated to finding cures and giving hope to breast cancer patients as well as survivors.

CEO George Rudes feels wonderful to be in such a position that enables he and his daughter, Lisa Rudes-Sandel, creator and president of NYDJ, to raise money for the Susan G. Komen foundation, an organization which they have both actively supported in the past.

Not Your Daughter's JeansMade with a special Lycra panel to suck in your midsection, these jeans help to flatter your figure by flattening your stomach, contouring your hips and even lifting your butt. The cross-stitching design is another feature on these jeans that aims to give the illusion of a much slimmer you, and may also allow you to wear one size smaller than you’d normally wear in another pair of jeans.

Worn by celebrities including Diane Sawyer and Rachel Ray, Not Your Daughter’s Jeans have been featured in O Magazine, OK!, People, The New York Post, and Women’s World, along with many other publications.

Started just 2 years ago, NYDJ is available at all Nordstrom stores and at select Macy’s, Lord and Taylor, Dillards, Boscovs, Gottschalks and Von Maur stores, as well as various specialty stores across the U.S. NYDJ is also distributed in 14 foreign countries.

For more information, visit www.tummytuckjeans.com.

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Written by Karleigh Behbahani

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